To reap the rewards of print and to avoid wasted time, money and effort, it is essential that your branded marketing collateral is as engaging as possible and doesn’t go unnoticed.
So, we have come up with 5 simple ways to make your print more memorable – whether it’s a book, mailer, leaflet or flyer!
Add Digital Elements
Incorporating digital interactivity into your collateral is a great way to add a multi-channel dimension and engage digital-first customers. Techniques such as augmented reality can be included, so that when your customer scans over a part of your marketing piece, a video or animation is played. This is a great way to bring your print to life and bridge the gap between physical and virtual worlds.
You can also include QR codes to direct your customer straight to your website or a landing page. This is a beneficial way to generate traffic and direct them to content that you particularly want them to see.
Incorporate Interactive Formatting
If you’re sending a mailer or flyer, there are so many different formats you can use to increase engagement. You can manufacture your mailer to include elements such as pop ups, zipper perforations, maltese crosses and peel and reveal functions. These features offer added interactivity and can reveal key information piece by piece to really engage the recipient.
Add Unique Finishes
Go the extra mile and create something visually enchanting by adding a unique finish to your print. Techniques such as embossing, debossing, foiling and spot UV not only enhance the visual experience but also create different textures to touch and forms a whole new sensory experience.
Use Different Paper Stocks
Increase the tactility of your print by incorporating different paper stocks. Using thicker stocks can make your collateral stand out and produce a premium feel. If you’re creating a product brochure or book, using luxury textured stocks for your cover can really captivate your audience’s attention and enhance the way your brand is perceived.
Optimise your artwork and typography
Bring your print to life by using colourful artwork and legible typography. The quality of your artwork can make a tremendous difference to your final printed results, so it is worth working with a trusted designer who understands your vision and is committed to abiding by your brand guidelines. You can read more on our article dedicated to typography here.
To learn more about how you can maximise engagement with your printed collateral, our helpful team is always on hand to offer their advise and expertise. Get in touch with us today!
